Name: Peter Horobin 
Company:  Peter Horobin Saddlery
Industry: Manufacturing, Equestrian and Racing Industry. 
Website: horobin.com.au

What generation is your family business?
Peter Horobin Saddlery was established in 1985 and is now in it’s second generation. 

What is your role in the family business?
My role is creative director, however like any small family business, there is always the need to be well rounded and the ability to pick up any task at any point of time. 

What/ who is a major influence for you in the family business?
My parents who are the directors of Peter Horobin Saddlery have taught me integrity, honesty and dedication to the customers and the product, the values that myself and my brother have adopted at such an early age has filtered through our business practices and I  hope that our customers feel the ‘family’ boutique experience when purchasing a saddle from us. Their influence has been an invaluable contribution to our organisations day to day runnings and to improve as people. 

What keeps you up at night?
I have high expectations of myself, a strength and a flaw. Double edged sword as you are always wanting to strive to be better at your job however, worry is always a key element and can be a stressful cycle. 

Why did you choose to join FBA?
We are looking into succession planning, we also wanted to talk to other companies who have similar interests, challenges and learn from other people on how we can improve our organisation. As a growing international brand we are evolving and looking forward to getting involved in all of the education and advisers that are on offer.